Donate or Create? Comparing Data Collection Strategies for Emotion-labeled Multimodal Social Media Posts

Christopher Bagdon, Aidan Combs, Carina Silberer, Roman Klinger


Abstract
Accurate modeling of subjective phenomena such as emotion expression requires data annotated with authors’ intentions. Commonly such data is collected by asking study participants to donate and label genuine content produced in the real world, or create content fitting particu- lar labels during the study. Asking participants to create content is often simpler to implement and presents fewer risks to participant privacy than data donation. However, it is unclear if and how study-created content may differ from genuine content, and how differences may impact models. We collect study-created and genuine multimodal social media posts labeled for emotion and compare them on several dimen- sions, including model performance. We find that compared to genuine posts, study-created posts are longer, rely more on their text and less on their images for emotion expression, and focus more on emotion-prototypical events. The samples of participants willing to donate versus create posts are demographically different. Study-created data is valuable to train models that generalize well to genuine data, but realistic effectiveness estimates require genuine data.
Anthology ID:
2025.acl-long.847
Volume:
Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
Month:
July
Year:
2025
Address:
Vienna, Austria
Editors:
Wanxiang Che, Joyce Nabende, Ekaterina Shutova, Mohammad Taher Pilehvar
Venue:
ACL
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
17307–17330
Language:
URL:
https://preview.aclanthology.org/ingestion-acl-25/2025.acl-long.847/
DOI:
Bibkey:
Cite (ACL):
Christopher Bagdon, Aidan Combs, Carina Silberer, and Roman Klinger. 2025. Donate or Create? Comparing Data Collection Strategies for Emotion-labeled Multimodal Social Media Posts. In Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers), pages 17307–17330, Vienna, Austria. Association for Computational Linguistics.
Cite (Informal):
Donate or Create? Comparing Data Collection Strategies for Emotion-labeled Multimodal Social Media Posts (Bagdon et al., ACL 2025)
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PDF:
https://preview.aclanthology.org/ingestion-acl-25/2025.acl-long.847.pdf