Wizard of Shopping: Target-Oriented E-commerce Dialogue Generation with Decision Tree Branching

Xiangci Li, Zhiyu Chen, Jason Ingyu Choi, Nikhita Vedula, Besnik Fetahu, Oleg Rokhlenko, Shervin Malmasi


Abstract
The goal of conversational product search (CPS) is to develop an intelligent, chat-based shopping assistant that can directly interact with customers to understand shopping intents, ask clarification questions, and find relevant products. However, training such assistants is hindered mainly due to the lack of reliable and large-scale datasets. Prior human-annotated CPS datasets are extremely small in size and lack integration with real-world product search systems. We propose a novel approach, TRACER, which leverages large language models (LLMs) to generate realistic and natural conversations for different shopping domains. TRACER’s novelty lies in grounding the generation to dialogue plans, which are product search trajectories predicted from a decision tree model, that guarantees relevant product discovery in the shortest number of search conditions. We also release the first target-oriented CPS dataset Wizard of Shopping (WoS), containing highly natural and coherent conversations (3.6k) from three shopping domains. Finally, we demonstrate the quality and effectiveness of WoS via human evaluations and downstream tasks.
Anthology ID:
2025.acl-long.641
Volume:
Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
Month:
July
Year:
2025
Address:
Vienna, Austria
Editors:
Wanxiang Che, Joyce Nabende, Ekaterina Shutova, Mohammad Taher Pilehvar
Venue:
ACL
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
13095–13120
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URL:
https://preview.aclanthology.org/ingestion-acl-25/2025.acl-long.641/
DOI:
Bibkey:
Cite (ACL):
Xiangci Li, Zhiyu Chen, Jason Ingyu Choi, Nikhita Vedula, Besnik Fetahu, Oleg Rokhlenko, and Shervin Malmasi. 2025. Wizard of Shopping: Target-Oriented E-commerce Dialogue Generation with Decision Tree Branching. In Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers), pages 13095–13120, Vienna, Austria. Association for Computational Linguistics.
Cite (Informal):
Wizard of Shopping: Target-Oriented E-commerce Dialogue Generation with Decision Tree Branching (Li et al., ACL 2025)
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PDF:
https://preview.aclanthology.org/ingestion-acl-25/2025.acl-long.641.pdf