Conspiracy Theories and Where to Find Them on TikTok
Francesco Corso, Francesco Pierri, Gianmarco De Francisci Morales
Abstract
TikTok has skyrocketed in popularity over recent years, especially among younger audiences. However, there are public concerns about the potential of this platform to promote and amplify harmful content. This study presents the first systematic analysis of conspiracy theories on TikTok. By leveraging the official TikTok Research API we collect a longitudinal dataset of 1.5M videos shared in the U.S. over three years. We estimate a lower bound on the prevalence of conspiratorial videos (up to 1000 new videos per month) and evaluate the effects of TikTok’s Creativity Program for monetization, observing an overall increase in video duration regardless of content. Lastly, we evaluate the capabilities of state-of-the-art open-weight Large Language Models to identify conspiracy theories from audio transcriptions of videos. While these models achieve high precision in detecting harmful content (up to 96%), their overall performance remains comparable to fine-tuned traditional models such as RoBERTa. Our findings suggest that Large Language Models can serve as an effective tool for supporting content moderation strategies aimed at reducing the spread of harmful content on TikTok.- Anthology ID:
- 2025.acl-long.408
- Volume:
- Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
- Month:
- July
- Year:
- 2025
- Address:
- Vienna, Austria
- Editors:
- Wanxiang Che, Joyce Nabende, Ekaterina Shutova, Mohammad Taher Pilehvar
- Venue:
- ACL
- SIG:
- Publisher:
- Association for Computational Linguistics
- Note:
- Pages:
- 8346–8362
- Language:
- URL:
- https://preview.aclanthology.org/ingestion-acl-25/2025.acl-long.408/
- DOI:
- Cite (ACL):
- Francesco Corso, Francesco Pierri, and Gianmarco De Francisci Morales. 2025. Conspiracy Theories and Where to Find Them on TikTok. In Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers), pages 8346–8362, Vienna, Austria. Association for Computational Linguistics.
- Cite (Informal):
- Conspiracy Theories and Where to Find Them on TikTok (Corso et al., ACL 2025)
- PDF:
- https://preview.aclanthology.org/ingestion-acl-25/2025.acl-long.408.pdf