@inproceedings{mohankumar-etal-2024-improving,
    title = "Improving Retrieval in Sponsored Search by Leveraging Query Context Signals",
    author = "Mohankumar, Akash Kumar  and
      K, Gururaj  and
      Madan, Gagan  and
      Singh, Amit",
    editor = "Dernoncourt, Franck  and
      Preo{\c{t}}iuc-Pietro, Daniel  and
      Shimorina, Anastasia",
    booktitle = "Proceedings of the 2024 Conference on Empirical Methods in Natural Language Processing: Industry Track",
    month = nov,
    year = "2024",
    address = "Miami, Florida, US",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest_wac_2008/2024.emnlp-industry.109/",
    doi = "10.18653/v1/2024.emnlp-industry.109",
    pages = "1489--1498"
}