@inproceedings{braun-2026-solving, title = "Solving the Task but Not the Problem: A Customer Support Case Study on Why Extrinsic Evaluation Matters", author = "Braun, Daniel", editor = "Mahamood, Saad and Howcroft, David M. and van Deemter, Kees and Balloccu, Simone and Sivaprasad, Adarsa and Sundararajan, Barkavi and Bugar{\'i}n Diz, Alberto and Alonso-Moral, Jose Mar{\'i}a", booktitle = "Proceedings of the 1st Symposium on Natural Language Generation Evaluations", month = jun, year = "2026", address = "Aberdeen, United Kingdom", publisher = "Association for Computational Linguistics", url = "https://preview.aclanthology.org/ingest-retroeval/2026.retroeval-main.7/", pages = "53--62", ISBN = "979-8-89176-436-1" }