This graph illustrates the market share of luxury car brands in the United States in 2018 , when Mercedes-Benz reached a market share of almost 16 percent . U.S. luxury car market share in 2018 , by key marque There is something majestic about luxury vehicles . From the glass panel roofs and the LED headlights to the leather-trimmed seats and powerful engines , these automobiles are built with the finest of materials , giving each driver the feeling of uniqueness . Regarding the overall luxury car market , the leading premium car brands include Mercedes-Benz , BMW , Audi , Toyota 's Lexus brand , and Tesla . In 2017 , the global market for luxury cars was sized at almost 490 billion euros . Oftentimes , the luxury car market is broken down into the following segments : premium compact vehicles , mid-size luxury cars , high-end luxury cars , ultra-luxury cars , as well as luxury SUVs and crossover models . The boundaries between these categories are blurred and vary between regions . The price is largely defined as the major criterion for classifying luxury vehicles , though . According to analysts at data compilation and analysis firm Vincentric , Audi models rank highest in terms of value to cost of long-term ownership , with the sporty Audi TT model , the premium large sedan Audi A7 TDI , the prestigious Audi R8 model and the premium midsize crossover Audi Q5 TDI receiving excellent scores . As of April 2016 , the Koenigsegg CCXR Trevita ultra luxury car was ranked as the most expensive automobile worldwide .
