Quotation recommendation is an inherently asymmetric retrieval task, where the intended meaning of a quote often diverges from surface expressions, creating significant semantic shifts. Combined with minimal lexical overlap, this poses a core challenge for classic dense retrievers, which struggle to capture non-literal and rhetorical alignments. To bridge this semantic gap, we propose introducing controllable signals to guide the model’s attention toward abstract, context-relevant concepts. We propose CtrlShift, a framework that leverages a Variational Autoencoder (VAE) to capture latent associations between context and quotation, which is used to derive context-aware control signals to modulate semantic focus and support bidirectional alignment and rhetorical intent modeling. Experiments show that our method consistently outperforms baselines on the quotation recommendation task and can be effectively transfered to the general purposed benchmark. Further, CtrlShift integrates seamlessly with general-purpose generative models without additional fine-tuning, and provides satisfactory interpretability by generating textual explaination to uncover the model’s focus on abstract, citation-aligned semantics.