Customer reviews on e-commerce platforms capture critical affective signals that drive purchasing decisions. However, no existing research has explored the joint task of emotion detection and explanatory span identification in e-commerce reviews - a crucial gap in understanding what triggers customer emotional responses. To bridge this gap, we propose a novel joint task unifying Emotion detection and Opinion Trigger extraction (EOT), which explicitly models the relationship between causal text spans (opinion triggers) and affective dimensions (emotion categories) grounded in Plutchik’s theory of 8 primary emotions.In the absence of labeled data, we introduce EOT-X, a human-annotated collection of 2,400 reviews with fine-grained emotions and opinion triggers. We evaluate 23 Large Language Models (LLMs) and present EOT-DETECT, a structured prompting framework with systematic reasoning and self-reflection. Our framework surpasses zero-shot and chain-of-thought techniques, across e-commerce domains.

Multi-source Opinion Summarization (M-OS) extends beyond traditional opinion summarization by incorporating additional sources of product metadata such as descriptions, key features, specifications, and ratings, alongside reviews. This integration results in comprehensive summaries that capture both subjective opinions and objective product attributes essential for informed decision-making. While Large Language Models (LLMs) have shown significant success in various Natural Language Processing (NLP) tasks, their potential in M-OS remains largely unexplored. Additionally, the lack of evaluation datasets for this task has impeded further advancements. To bridge this gap, we introduce M-OS-EVAL, a benchmark dataset for evaluating multi-source opinion summaries across seven key dimensions: fluency, coherence, relevance, faithfulness, aspect coverage, sentiment consistency, and specificity. Our results demonstrate that M-OS significantly enhances user engagement, as evidenced by a user study in which, on average, 87% of participants preferred M-OS over opinion summaries. Our experiments demonstrate that factually enriched summaries enhance user engagement. Notably, M-OS-PROMPTS exhibit stronger alignment with human judgment, achieving an average Spearman correlation of ρ = 0.74, which surpasses the performance of previous methodologies.