@inproceedings{sherritt-etal-2025-wildfirecan,
    title = "{W}ild{F}ire{C}an-{MMD}: A Multimodal Dataset for Classification of User-Generated Content During Wildfires in {C}anada",
    author = "Sherritt, Braeden  and
      Nejadgholi, Isar  and
      Aivaliotis, Efstratios  and
      Mslmani, Khaled  and
      Amini, Marzieh",
    editor = "Inui, Kentaro  and
      Sakti, Sakriani  and
      Wang, Haofen  and
      Wong, Derek F.  and
      Bhattacharyya, Pushpak  and
      Banerjee, Biplab  and
      Ekbal, Asif  and
      Chakraborty, Tanmoy  and
      Singh, Dhirendra Pratap",
    booktitle = "Proceedings of the 14th International Joint Conference on Natural Language Processing and the 4th Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics",
    month = dec,
    year = "2025",
    address = "Mumbai, India",
    publisher = "The Asian Federation of Natural Language Processing and The Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-ijcnlp-aacl/2025.findings-ijcnlp.53/",
    pages = "884--902",
    ISBN = "979-8-89176-303-6",
    abstract = "Rapid information access is vital during wildfires, yet traditional data sources are slow and costly. Social media offers real-time updates, but extracting relevant insights remains a challenge. In this work, we focus on multimodal wildfire social media data, which, although existing in current datasets, is currently underrepresented in Canadian contexts. We present WildFireCan-MMD, a new multimodal dataset of X posts from recent Canadian wildfires, annotated across twelve key themes. We evaluate zero-shot vision-language models on this dataset and compare their results with those of custom-trained and baseline classifiers. We show that while baseline methods and zero-shot prompting offer quick deployment, custom-trained models outperform them when labelled data is available. Our best-performing custom model reaches 84.48{\ensuremath{\pm}}0.69{\%} f-score, outperforming VLMs and baseline classifiers. We also demonstrate how this model can be used to uncover trends during wildfires, through the collection and analysis of a large unlabeled dataset. Our dataset facilitates future research in wildfire response, and our findings highlight the importance of tailored datasets and task-specific training. Importantly, such datasets should be localized, as disaster response requirements vary across regions and contexts."
}