The integration of Large Language Models (LLMs) with retrieval systems has shown promising potential in retrieving documents (docs) or advertisements (ads) for a given query. Existing LLM-based retrieval methods generate numeric or content-based DocIDs to retrieve docs/ads. However, the one-to-few mapping between numeric IDs and docs, along with the time-consuming content extraction, leads to semantic inefficiency and limits the scalability of existing methods on large-scale corpora. In this paper, we propose the **R**eal-time **A**d **RE**trieval (RARE) framework, which leverages LLM-generated text called Commercial Intentions (CIs) as an intermediate semantic representation to directly retrieve ads for queries in real-time. These CIs are generated by a customized LLM injected with commercial knowledge, enhancing its domain relevance. Each CI corresponds to multiple ads, yielding a lightweight and scalable set of CIs. RARE has been implemented in a real-world online system, handling daily search volumes in billions. The online implementation has yielded significant benefits: a 5.04% increase in consumption, a 6.37% rise in Gross Merchandise Volume (GMV), a 1.28% enhancement in click-through rate (CTR) and a 5.29% increase in shallow conversions. Extensive offline experiments show RARE’s superiority over ten competitive baselines in four major categories.

Advertising (Ad) is a cornerstone of the digital economy, yet the moderation of video advertisements remains a significant challenge due to their complexity and the need for precise violation localization. While recent advancements, such as the RAVEN model, have improved coarse-grained violation detection, critical gaps persist in fine-grained understanding, explainability, and generalization. To address these limitations, we propose RAVEN++, a novel framework that introduces three key innovations: 1) Active Reinforcement Learning (RL), which dynamically adapts training to samples of varying difficulty; 2) Fine-Grained Violation Understanding, achieved through hierarchical reward functions and reasoning distillation; and 3) Progressive Multi-Stage Training, which systematically combines knowledge injection, curriculum-based passive RL, and active RL. Extensive experiments on both public and proprietary datasets, on both offline scenarios and online deployed A/B Testing, demonstrate that RAVEN++ outperforms general-purpose LLMs and specialized models like RAVEN in terms of fine-grained violation understanding, reasoning capabilities, and generalization ability.

“框架语义分析任务是自然语言处理领域的一项基础性任务。先前的研究工作大多针对单目标词进行模型设计,无法一次性完成多个目标词的框架语义结构提取。本文提出了一个面向多目标的框架语义分析模型,实现对多目标词的联合预测。该模型对框架语义分析的各项子任务进行交互性建模,实现子任务间的双向交互。此外,本文利用关系图网络对框架关系信息进行编码,将其作为框架语义学知识融入模型中。实验表明,本文模型在不借助额外语料的情况下相比之前模型都有不同程度的提高。消融实验证明了本文模型设计的有效性。此外我们分析了模型目前存在的局限性以及未来的改进方向。”

Frame semantic parsing is a fundamental NLP task, which consists of three subtasks: frame identification, argument identification and role classification. Most previous studies tend to neglect relations between different subtasks and arguments and pay little attention to ontological frame knowledge defined in FrameNet. In this paper, we propose a Knowledge-guided Incremental semantic parser with Double-graph (KID). We first introduce Frame Knowledge Graph (FKG), a heterogeneous graph containing both frames and FEs (Frame Elements) built on the frame knowledge so that we can derive knowledge-enhanced representations for frames and FEs. Besides, we propose Frame Semantic Graph (FSG) to represent frame semantic structures extracted from the text with graph structures. In this way, we can transform frame semantic parsing into an incremental graph construction problem to strengthen interactions between subtasks and relations between arguments. Our experiments show that KID outperforms the previous state-of-the-art method by up to 1.7 F1-score on two FrameNet datasets. Our code is availavle at https://github.com/PKUnlp-icler/KID.