Automated frame analysis of political communication is a popular task in computational social science that is used to study how authors select aspects of a topic to frame its reception. So far, such studies have been narrow, in that they use a fixed set of pre-defined frames and focus only on the text, ignoring the visual contexts in which those texts appear. Especially for framing in the news, this leaves out valuable information about editorial choices, which include not just the written article but also accompanying photographs. To overcome such limitations, we present a method for conducting multi-modal, multi-label framing analysis at scale using large (vision-) language models. Grounding our work in framing theory, we extract latent meaning embedded in images used to convey a certain point and contrast that to the text by comparing the respective frames used. We also identify highly partisan framing of topics with issue-specific frame analysis found in prior qualitative work. We demonstrate a method for doing scalable integrative framing analysis of both text and image in news, providing a more complete picture for understanding media bias.

Investigating value alignment in Large Language Models (LLMs) based on cultural context has become a critical area of research. However, similar biases have not been extensively explored in large vision-language models (VLMs). As the scale of multimodal models continues to grow, it becomes increasingly important to assess whether images can serve as reliable proxies for culture and how these values are embedded through the integration of both visual and textual data. In this paper, we conduct a thorough evaluation of multimodal model at different scales, focusing on their alignment with cultural values. Our findings reveal that, much like LLMs, VLMs exhibit sensitivity to cultural values, but their performance in aligning with these values is highly context-dependent. While VLMs show potential in improving value understanding through the use of images, this alignment varies significantly across contexts highlighting the complexities and underexplored challenges in the alignment of multimodal models.

Uncovering latent values and opinions embedded in large language models (LLMs) can help identify biases and mitigate potential harm. Recently, this has been approached by prompting LLMs with survey questions and quantifying the stances in the outputs towards morally and politically charged statements. However, the stances generated by LLMs can vary greatly depending on how they are prompted, and there are many ways to argue for or against a given position. In this work, we propose to address this by analysing a large and robust dataset of 156k LLM responses to the 62 propositions of the Political Compass Test (PCT) generated by 6 LLMs using 420 prompt variations. We perform coarse-grained analysis of their generated stances and fine-grained analysis of the plain text justifications for those stances. For fine-grained analysis, we propose to identify tropes in the responses: semantically similar phrases that are recurrent and consistent across different prompts, revealing natural patterns in the text that a given LLM is prone to produce. We find that demographic features added to prompts significantly affect outcomes on the PCT, reflecting bias, as well as disparities between the results of tests when eliciting closed-form vs. open domain responses. Additionally, patterns in the plain text rationales via tropes show that similar justifications are repeatedly generated across models and prompts even with disparate stances.