Shaogang Tang
2025
RAVEN++: Pinpointing Fine-Grained Violations in Advertisement Videos with Active Reinforcement Reasoning
Deyi Ji
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Yuekui Yang
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Liqun Liu
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Peng Shu
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Haiyang Wu
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Shaogang Tang
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Xudong Chen
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Shaoping Ma
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Tianrun Chen
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Lanyun Zhu
Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track
Advertising (Ad) is a cornerstone of the digital economy, yet the moderation of video advertisements remains a significant challenge due to their complexity and the need for precise violation localization. While recent advancements, such as the RAVEN model, have improved coarse-grained violation detection, critical gaps persist in fine-grained understanding, explainability, and generalization. To address these limitations, we propose RAVEN++, a novel framework that introduces three key innovations: 1) Active Reinforcement Learning (RL), which dynamically adapts training to samples of varying difficulty; 2) Fine-Grained Violation Understanding, achieved through hierarchical reward functions and reasoning distillation; and 3) Progressive Multi-Stage Training, which systematically combines knowledge injection, curriculum-based passive RL, and active RL. Extensive experiments on both public and proprietary datasets, on both offline scenarios and online deployed A/B Testing, demonstrate that RAVEN++ outperforms general-purpose LLMs and specialized models like RAVEN in terms of fine-grained violation understanding, reasoning capabilities, and generalization ability.
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- Xudong Chen (陈旭东) 1
- Tianrun Chen 1
- Deyi Ji 1
- Liqun Liu 1
- Shaoping Ma 1
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