Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

The peer review process is fundamental to scientific progress, determining which papers meet the quality standards for publication. Yet, the rapid growth of scholarly production and increasing specialization in knowledge areas strain traditional scientific feedback mechanisms. In light of this, we introduce Generative Agent Reviewers (GAR), leveraging LLM-empowered agents to simulate faithful peer reviewers. To enable generative reviewers, we design an architecture that extends a large language model with memory capabilities and equips agents with reviewer personas derived from historical data. Our experiments demonstrate that GAR performs comparably to human reviewers in providing detailed feedback and predicting paper outcomes. Beyond mere performance comparison, we conduct insightful experiments, such as evaluating the impact of reviewer expertise and examining fairness in reviews. By offering early expert-level feedback, typically restricted to a limited group of researchers, GAR democratizes access to transparent and in-depth evaluation.

Modeling human behavior in urban environments is fundamental for social science, behavioral studies, and urban planning. Prior work often rely on rigid, hand-crafted rules, limiting their ability to simulate nuanced intentions, plans, and adaptive behaviors. Addressing these challenges, we envision an urban simulator (CitySim), capitalizing on breakthroughs in human-level intelligence exhibited by large language models. In CitySim, agents generate realistic daily schedules using a recursive value-driven approach that balances mandatory activities, personal habits, and situational factors. To enable long-term, lifelike simulations, we endow agents with beliefs, long-term goals, and spatial memory for navigation. CitySim exhibits closer alignment with real humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments by modeling tens of thousands of agents and evaluating their collective behaviors under various real-world scenarios, including estimating crowd density, predicting place popularity, and assessing well-being. Our results highlight CitySim as a scalable, flexible testbed for understanding and forecasting urban phenomena.