As large language models (LLMs) are increasingly used in morally sensitive domains, it is crucial to understand how persona traits affect their moral reasoning and persuasive behavior. We present the first large-scale study of multi-dimensional persona effects in AI-AI debates over real-world moral dilemmas. Using a 6-dimensional persona space (age, gender, country, social class, ideology, and personality), we simulate structured debates between AI agents over 131 relationship-based cases. Our results show that personas affect initial moral stances and debate outcomes, with political ideology and personality traits exerting the strongest influence. Persuasive success varies across traits, with liberal and open personalities reaching higher consensus. While logit-based confidence grows during debates, emotional and credibility-based appeals diminish, indicating more tempered argumentation over time. These trends mirror findings from psychology and cultural studies, reinforcing the need for persona-aware evaluation frameworks for AI moral reasoning.

Email is a vital conduit for human communication across businesses, organizations, and broader societal contexts. In this study, we aim to model the intents, expectations, and responsiveness in email exchanges. To this end, we release SIZZLER, a new dataset containing 1800 emails annotated with nuanced types of intents and expectations. We benchmark models ranging from feature-based logistic regression to zero-shot prompting of large language models. Leveraging the predictive model for intent, expectations, and 14 other features, we analyze 11.3M emails from GMANE to study how linguistic and social factors influence the conversational dynamics in email exchanges. Through our causal analysis, we find that the email response rates are influenced by social status, argumentation, and in certain limited contexts, the strength of social connection.

Prompting serves as the major way humans interact with Large Language Models (LLM). Commercial AI systems commonly define the role of the LLM in system prompts. For example, ChatGPT uses ”You are a helpful assistant” as part of its default system prompt. Despite current practices of adding personas to system prompts, it remains unclear how different personas affect a model’s performance on objective tasks. In this study, we present a systematic evaluation of personas in system prompts. We curate a list of 162 roles covering 6 types of interpersonal relationships and 8 domains of expertise. Through extensive analysis of 4 popular families of LLMs and 2,410 factual questions, we demonstrate that adding personas in system prompts does not improve model performance across a range of questions compared to the control setting where no persona is added. Nevertheless, further analysis suggests that the gender, type, and domain of the persona can all influence the resulting prediction accuracies. We further experimented with a list of persona search strategies and found that, while aggregating results from the best persona for each question significantly improves prediction accuracy, automatically identifying the best persona is challenging, with predictions often performing no better than random selection. Overall, our findings suggest that while adding a persona may lead to performance gains in certain settings, the effect of each persona can be largely random. %Our results can help inform the design of system prompts for AI systems. Code and data are available at https://github.com/Jiaxin-Pei/Prompting-with-Social-Roles.