Open-ended survey responses provide valuable insights in marketing research, but low-quality responses not only burden researchers with manual filtering but also risk leading to misleading conclusions, underscoring the need for effective evaluation. Existing automatic evaluation methods target LLM-generated text and inadequately assess human-written responses with their distinct characteristics. To address such characteristics, we propose a two-stage evaluation framework specifically designed for human survey responses. First, gibberish filtering removes nonsensical responses. Then, three dimensions—effort, relevance, and complete- ness—are evaluated using LLM capabilities, grounded in empirical analysis of real-world survey data. Validation on English and Korean datasets shows that our framework not only outperforms existing metrics but also demonstrates high practical applicability for real-world applications such as response quality prediction and response rejection, showing strong correlations with expert assessment.

Conversational recommender systems (CRSs) are designed to suggest the target item that the user is likely to prefer through multi-turn conversations. Recent studies stress that capturing sentiments in user conversations improves recommendation accuracy. However, they employ a single user representation, which may fail to distinguish between contrasting user intentions, such as likes and dislikes, potentially leading to suboptimal performance. To this end, we propose a novel conversational recommender model, called COntrasting user pReference expAnsion and Learning (CORAL). Firstly, CORAL extracts the user’s hidden pref- erences through contrasting preference expansion using the reasoning capacity of the LLMs. Based on the potential preference, CORAL explicitly differentiates the contrasting preferences and leverages them into the recommendation process via preference-aware learning. Extensive experiments show that CORAL significantly outperforms existing methods in three benchmark datasets, improving up to 99.72% in Recall@10. The code and datasets are available at https://github.com/kookeej/CORAL.