@inproceedings{brian-etal-2025-mpcg,
    title = "{MPCG}: Multi-Round Persona-Conditioned Generation for Modeling the Evolution of Misinformation with {LLM}s",
    author = "Brian, Chong Jun Rong  and
      Tang, Yixuan  and
      Tung, Anthony Kum Hoe",
    editor = "Christodoulopoulos, Christos  and
      Chakraborty, Tanmoy  and
      Rose, Carolyn  and
      Peng, Violet",
    booktitle = "Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing",
    month = nov,
    year = "2025",
    address = "Suzhou, China",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-emnlp/2025.emnlp-main.1727/",
    pages = "34018--34052",
    ISBN = "979-8-89176-332-6",
    abstract = "Misinformation evolves as it spreads, shifting in language, framing, and moral emphasis to adapt to new audiences. However, current misinformation detection approaches implicitly assume that misinformation is static. We introduce MPCG, a multi-round, persona-conditioned framework that simulates how claims are iteratively reinterpreted by agents with distinct ideological perspectives. Our approach uses an uncensored large language model (LLM) to generate persona-specific claims across multiple rounds, conditioningeach generation on outputs from the previous round, enabling the study of misinformation evolution. We evaluate the generated claims through human and LLM-based annotations, cognitive effort metrics (readability, perplexity), emotion evocation metrics (sentiment analysis, morality), clustering, feasibility, and downstream classification. Results show strong agreement between human and GPT-4o-mini annotations, with higher divergence in fluency judgments. Generated claims require greater cognitive effort than the original claims and consistently reflect persona-aligned emotional and moral framing. Clustering and cosine similarity analyses confirmsemantic drift across rounds while preserving topical coherence. Feasibility results show a 77{\%} feasibility rate, confirming suitability for downstream tasks. Classification results reveal that commonly used misinformation detectors experience macro-F1 performance drops of up to 49.7{\%}. The code is available at https://github.com/bcjr1997/MPCG."
}