@inproceedings{liu-etal-2025-real,
    title = "Real-time Ad Retrieval via {LLM}-generative Commercial Intention for Sponsored Search Advertising",
    author = "Liu, Tongtong  and
      Wang, Zhaohui  and
      Qin, Meiyue  and
      Lu, Zenghui  and
      Chen, Xudong  and
      Yang, Yuekui  and
      Shu, Peng",
    editor = "Christodoulopoulos, Christos  and
      Chakraborty, Tanmoy  and
      Rose, Carolyn  and
      Peng, Violet",
    booktitle = "Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing",
    month = nov,
    year = "2025",
    address = "Suzhou, China",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-emnlp/2025.emnlp-main.1473/",
    pages = "28936--28948",
    ISBN = "979-8-89176-332-6"
}