@inproceedings{zheng-etal-2025-gradient,
    title = "Gradient-Attention Guided Dual-Masking Synergetic Framework for Robust Text-based Person Retrieval",
    author = "Zheng, Tianlu  and
      Zhang, Yifan  and
      An, Xiang  and
      Feng, Ziyong  and
      Yang, Kaicheng  and
      Ding, Qichuan",
    editor = "Christodoulopoulos, Christos  and
      Chakraborty, Tanmoy  and
      Rose, Carolyn  and
      Peng, Violet",
    booktitle = "Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing",
    month = nov,
    year = "2025",
    address = "Suzhou, China",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-emnlp/2025.emnlp-main.14/",
    pages = "259--271",
    ISBN = "979-8-89176-332-6",
    abstract = "Although Contrastive Language-Image Pre-training (CLIP) exhibits strong performance across diverse vision tasks, its application to person representation learning faces two critical challenges: (i) the scarcity of large-scale annotated vision-language data focused on person-centric images, and (ii) the inherent limitations of global contrastive learning, which struggles to maintain discriminative local features crucial for fine-grained matching while remaining vulnerable to noisy text tokens. This work advances CLIP for person representation learning through synergistic improvements in data curation and model architecture. First, we develop a noise-resistant data construction pipeline that leverages the in-context learning capabilities of MLLMs to automatically filter and caption web-sourced images. This yields WebPerson, a large-scale dataset of 5M high-quality person-centric image-text pairs. Second, we introduce the GA-DMS (Gradient-Attention Guided Dual-Masking Synergetic) framework, which improves cross-modal alignment by adaptively masking noisy textual tokens based on the gradient-attention similarity score. Additionally, we incorporate masked token prediction objectives that compel the model to predict informative text tokens, enhancing fine-grained semantic representation learning. Extensive experiments show that GA-DMS achieves state-of-the-art performance across multiple benchmarks. The data and pre-trained models are released at https://github.com/Multimodal-Representation-Learning-MRL/GA-DMS."
}