@inproceedings{hou-etal-2025-leveraging,
    title = "Leveraging Large Models to Evaluate Novel Content: A Case Study on Advertisement Creativity",
    author = "Hou, Zhaoyi Joey  and
      Kovashka, Adriana  and
      Li, Xiang Lorraine",
    editor = "Christodoulopoulos, Christos  and
      Chakraborty, Tanmoy  and
      Rose, Carolyn  and
      Peng, Violet",
    booktitle = "Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing",
    month = nov,
    year = "2025",
    address = "Suzhou, China",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-emnlp/2025.emnlp-main.1072/",
    pages = "21169--21188",
    ISBN = "979-8-89176-332-6"
}