FABRIC: Fully-Automated Broad Intent Categorization in E-commerce

Anna Tigunova, Philipp Schmidt, Damla Ezgi Akcora


Abstract
Predicting the user’s shopping intent is a crucial task in e-commerce. In particular determining the product category, which the user wants to shop, is essential for delivering relevant search results and website navigation options. Existing query classification models are reported to have excellent predictive performanceon the single-intent queries (e.g. ‘running shoes’), but there is only little research on predicting multiple-intents for a broad query (e.g.‘running gear’). Although the training data for broad query classification can be easily obtained, the evaluation of multi-label categorization remains challenging, as the set of true labels for multi-intent queries is subjective and ambiguous. In this work we propose an automatic method of creating the evaluation data for multi-label e-commerce query classification. We reduce the ambiguity of the annotations by blending the label assessment from three different sources: user click data, query-item relevance and LLM judgments.
Anthology ID:
2025.emnlp-industry.29
Volume:
Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track
Month:
November
Year:
2025
Address:
Suzhou (China)
Editors:
Saloni Potdar, Lina Rojas-Barahona, Sebastien Montella
Venue:
EMNLP
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
442–450
Language:
URL:
https://preview.aclanthology.org/ingest-emnlp/2025.emnlp-industry.29/
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Bibkey:
Cite (ACL):
Anna Tigunova, Philipp Schmidt, and Damla Ezgi Akcora. 2025. FABRIC: Fully-Automated Broad Intent Categorization in E-commerce. In Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track, pages 442–450, Suzhou (China). Association for Computational Linguistics.
Cite (Informal):
FABRIC: Fully-Automated Broad Intent Categorization in E-commerce (Tigunova et al., EMNLP 2025)
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https://preview.aclanthology.org/ingest-emnlp/2025.emnlp-industry.29.pdf