@inproceedings{gromada-etal-2025-evaluating, title = "Evaluating Conversational Agents with Persona-driven User Simulations based on Large Language Models: A Sales Bot Case Study", author = "Gromada, Justyna and Kasicka, Alicja and Komkowska, Ewa and Krajewski, Lukasz and Krawczyk, Natalia and Veyret, Morgan and Przyby{\l}, Bartosz and Rojas-Barahona, Lina M. and Szczerbak, Micha{\l} K.", editor = "Potdar, Saloni and Rojas-Barahona, Lina and Montella, Sebastien", booktitle = "Proceedings of the 2025 Conference on Empirical Methods in Natural Language Processing: Industry Track", month = nov, year = "2025", address = "Suzhou (China)", publisher = "Association for Computational Linguistics", url = "https://preview.aclanthology.org/ingest-emnlp/2025.emnlp-industry.16/", pages = "230--245", ISBN = "979-8-89176-333-3" }