@inproceedings{combei-etal-2026-discourses,
    title = "Discourses of Prevention: A Multimodal Study of {HPV} Vaccination Campaigns in {I}taly",
    author = "Combei, Claudia Roberta  and
      Bianco, Antonio  and
      Giribaldi, Elena  and
      Lovotti, Adalberto  and
      Ghirotto, Valentina  and
      Pasquali, Marianna France  and
      Gemelli, Sara  and
      Cassani, Chiara  and
      Zanchi, Chiara",
    editor = {Danilova, Vera  and
      Kurfal{\i}, Murathan  and
      S{\"o}derfeldt, Ylva  and
      Reed, Julia  and
      Burchell, Andrew},
    booktitle = "Proceedings of the 1st Workshop on Linguistic Analysis for Health ({H}ea{L}ing 2026)",
    month = mar,
    year = "2026",
    address = "Rabat, Morocco",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-eacl/2026.healing-1.3/",
    pages = "35--45",
    ISBN = "979-8-89176-367-8",
    abstract = "This study assesses the communicative effectiveness of Italian HPV vaccination campaign materials using a mixed-methods design that combines expert annotation and a public perception experiment. A corpus of 49 official documents was annotated by six experts (three Linguistics Ph.D. students and three Gynecology residents) across 56 variables capturing the appropriateness and efficiency of verbal and visual elements. The perception experiment, administered to a convenience sample of Italian general public, examined attitudes toward HPV vaccination and evaluations of communication effectiveness. Overall, both expert and public assessments converged in judging the HPV vaccination campaign materials as relatively weak, citing reduced informativeness in overly concise texts, inappropriate choice of colors, and recurring issues regarding gender representation, inclusivity, and diversity."
}