We investigate how role models shape collective morality. To explore this, we build a multi-agent simulation powered by a Large Language Models (LLMs), where agents with diverse intrinsic drives, ranging from cooperative to competitive, interact and adapt through a four-stage cognitive loop (plan-act-observe-reflect). We design four experimental games (Alignment, Collapse, Conflict, and Construction) and conduct motivational ablation studies to identify the key drivers of imitation. The results indicate that identity-driven conformity can substantially reshape the initial dispositions. Agents tend to adapt their values to align with a perceived successful exemplar, leading to rapid value convergence.

The evolution of morality presents a puzzle: natural selection should favor self-interest, yet humans developed moral systems promoting altruism. Traditional approaches must abstract away cognitive processes, leaving open how cognitive factors shape moral evolution. We introduce an LLM-based agent simulation framework that brings cognitive realism to this question: agents with varying moral dispositions perceive, remember, reason, and decide in a simulated prehistoric hunter-gatherer society. This enables us to manipulate factors that traditional models cannot represent—such as moral type observability and communication bandwidth—and to discover emergent cognitive mechanisms from agent interactions. Across 20 runs spanning four settings, we find that cooperation and mutual help are the central driver of evolutionary survival, with universal and reciprocal morality exhibiting the most stable outcomes across conditions while selfishness is strongly disfavoured. Beyond cooperation itself, we further identify cognition as a central mediator—most clearly through a cost of moral judgment that shifts the winning moral type across settings, with a self-purging effect among selfish agents as an additional cognitive pattern. We validate robustness across multiple LLM backbones, architecture ablations, and prompt sensitivity analyses. This work establishes LLM-based simulation as a powerful new paradigm to complement traditional research in evolutionary biology and anthropology, opening new avenues for investigating the complexities of moral and social evolution.