Reading stories evokes rich interpretive, affective, and evaluative responses, such as inferences about narrative intent or judgments about characters. Yet, computational models of reader response are limited, preventing nuanced analyses. To address this gap, we introduce SocialStoryFrames, a formalism for distilling plausible inferences about reader response, such as perceived author intent, explanatory and predictive reasoning, affective responses, and value judgments, using conversational context and a taxonomy grounded in narrative theory, linguistic pragmatics, and psychology. We develop two models, SSF-Generator and SSF-Classifier, validated through human surveys (N=382 participants) and expert annotations, respectively. We conduct pilot analyses to showcase the utility of the formalism for studying storytelling at scale. Specifically, applying our models to SSF-Corpus, a curated dataset of 6,140 social media stories from diverse contexts, we characterize the frequency and interdependence of storytelling intents, and we compare and contrast narrative practices (and their diversity) across communities. By linking fine-grained, context-sensitive modeling with a generic taxonomy of reader responses, SocialStoryFrames enable new research into storytelling in online communities.

Using a narrative style is an effective way to communicate health information both on and off social media. Given the amount of misinformation being spread online and its potential negative effects, it is crucial to investigate the interplay between narrative communication style and misinformative health content on user engagement on social media platforms. To explore this in the context of Twitter, we start with previously annotated health misinformation tweets (n ≈15,000) and annotate a subset of the data (n=3,000) for the presence of narrative style. We then use these manually assigned labels to train text classifiers, experimenting with supervised fine-tuning and in-context learning for automatic narrative detection. We use our best model to label remaining portion of the dataset, then statistically analyze the relationship between narrative style, misinformation, and user-level features on engagement, finding that narrative use is connected to increased tweet engagement and can, in some cases, lead to increased engagement with misinformation. Finally, we analyze the general categories of language used in narratives and health misinformation in our dataset.

Narratives have been shown to be an effective way to communicate health risks and promote health behavior change, and given the growing amount of health information being shared on social media, it is crucial to study health-related narratives in social media. However, expert identification of a large number of narrative texts is a time consuming process, and larger scale studies on the use of narratives may be enabled through automatic text classification approaches. Prior work has demonstrated that automatic narrative detection is possible, but modern deep learning approaches have not been used for this task in the domain of online health communities. Therefore, in this paper, we explore the use of deep learning methods to automatically classify the presence of narratives in social media posts, finding that they outperform previously proposed approaches. We also find that in many cases, these models generalize well across posts from different health organizations. Finally, in order to better understand the increase in performance achieved by deep learning models, we use feature analysis techniques to explore the features that most contribute to narrative detection for posts in online health communities.