Aligning text-to-speech (TTS) system outputs with human feedback through preference optimization has been shown to effectively improve the robustness and naturalness of LLM-based TTS models. Current approaches primarily require paired desirable and undesirable samples at the utterance level. However, such pairs are often limited in TTS output data, and utterance-level formulation prevents fine-grained token-level optimization needed for accurate pronunciation alignment. In this study, we propose TKTO that eliminates the need for paired data, enabling a more data-efficient training paradigm, and directly targets token-level units, automatically providing fine-grained alignment signals without token-level annotations. TKTO improves the challenging Japanese TTS accuracy by 39% and reduces CER by 54%, leveraging 6× more training data and assigning 12.8× stronger reward to targeted tokens.