The global deployment of Large Language Models (LLMs) underscores the urgent need to evaluate their cultural alignment. However, assessing genuine "cultural awareness" across modalities (text, vision, speech) and languages remains a significant challenge. To comprehensively investigate this domain, we propose MMAC, a systematic framework that encompasses a tri-modally aligned cultural benchmark creation pipeline and a five-dimensional evaluation protocol to assess cross-country awareness disparities, evaluate cross-lingual and cross-modal consistency, and verify cultural knowledge generalization and grounding validity. Given the prevailing Western cultural bias in current models, we focus on 8 Asian countries as our dataset foundation to more acutely reveal potential cultural deficiencies in LLMs. Our dataset, MMAC-bench, features 27,000 human-curated questions across 10 languages. Crucially, it is the first dataset aligned at the input level across text, image, and speech, enabling direct cross-modal transfer tests. Each question consists of multiple-choice options accompanied by open-ended generated explanations, where 79% require multi-step reasoning grounded in cultural context, moving beyond simple memorization. We probe the causes of modal divergence, offering insights into fostering culturally robust MLLMs.

Large language models (LLMs) have achieved remarkable progress in language understanding, reasoning, and generation, sparking growing interest in their creative potential. Realizing this potential requires systematic and scalable methods for evaluating creativity across diverse tasks. However, most existing creativity metrics are tightly coupled to specific tasks, embedding domain assumptions into the evaluation process, and limiting scalability and generality. To address this gap, we introduce an automated, domain-agnostic framework for quantifying LLM creativity across open-ended tasks. Our approach separates the measurement apparatus from the creative task itself, enabling scalable, task-agnostic assessment. Divergent creativity is measured using semantic entropy, a reference-free and robust metric for novelty and diversity, validated against human annotations, LLM-based novelty judgments and baseline diversity measures. Convergent creativity is assessed via a novel retrieval-based multi-agent judge framework that delivers context-sensitive evaluation of task fulfilment with over 60% improved efficiency. We validate our framework in three qualitatively distinct domains: problem-solving (MacGyver), research ideation (HypoGen), and creative writing (BookMIA), using a broad suite of LLMs. Empirical results show that our framework reliably captures key facets of creativity, including novelty, diversity, and task fulfilment, and reveal how model properties, such as size, temperature, recency, and reasoning, impact creative performance. Our work establishes a reproducible and generalizable standard for automated LLM creativity evaluation, paving the way for scalable benchmarking and accelerating progress in creative AI.