Generative reward models (GRMs) have emerged as a promising approach for aligning Large Language Models (LLMs) with human preferences by offering greater representational capacity and flexibility than traditional scalar reward models. However, GRMs face two major challenges: reliance on costly human-annotated data restricts scalability, and self-training approaches often suffer from instability and vulnerability to reward hacking. To address these issues, we propose ConsistRM, a self-training framework that enables effective and stable GRM training without human annotations. ConsistRM incorporates the Consistency-Aware Answer Reward, which produces reliable pseudo-labels with temporal consistency, thereby providing more stable model optimization. Moreover, the Consistency-Aware Critique Reward is introduced to assess semantic consistency across multiple critiques and allocates fine-grained and differentiated rewards. Experiments on five benchmark datasets across four base models demonstrate that ConsistRM outperforms vanilla Reinforcement Fine-Tuning (RFT) by an average of 1.5%. Further analysis shows that ConsistRM enhances output consistency and mitigates position bias caused by input order, highlighting the effectiveness of consistency-aware rewards in improving GRMs.Our implementation is available at https://github.com/yuliangCarmelo/ConsistRM.

A fundamental challenge in creative writing lies in reconciling the inherent tension between maintaining global coherence in long-form narratives and preserving local expressiveness in short-form texts. While long-context generation necessitates explicit macroscopic planning, short-form creativity often demands spontaneous, constraint-free expression. Existing alignment paradigms, however, typically employ static reward signals and rely heavily on high-quality supervised data, which is costly and difficult to scale. To address this, we propose UniCreative, a unified reference-free reinforcement learning framework. We first introduce AC-GenRM, an adaptive constraint-aware reward model that dynamically synthesizes query-specific criteria to provide fine-grained preference judgments. Leveraging these signals, we propose ACPO, a policy optimization algorithm that aligns models with human preferences across both content quality and structural paradigms without supervised fine-tuning and ground-truth references. Empirical results demonstrate that AC-GenRM aligns closely with expert evaluations, while ACPO significantly enhances performance across diverse writing tasks. Crucially, our analysis reveals an emergent meta-cognitive ability: the model learns to autonomously differentiate between tasks requiring rigorous planning and those favoring direct generation, validating the effectiveness of our direct alignment approach.

Reward Models (RMs) are critical components in the Reinforcement Learning from Human Feedback (RLHF) pipeline, directly determining the alignment quality of Large Language Models (LLMs). Recently, Generative Reward Models (GRMs) have emerged as a superior paradigm, offering higher interpretability and stronger generalization than traditional scalar RMs. However, existing methods for GRMs focus primarily on outcome-level supervision, neglecting analytical process quality, which constrains their potential. To address this, we propose ReflectRM, a novel GRM that leverages self-reflection to assess analytical quality and enhance preference modeling. ReflectRM is trained under a unified generative framework for joint modeling of response preference and analysis preference. During inference, we use its self-reflection capability to identify the most reliable analysis, from which the final preference prediction is derived. Experiments across four benchmarks show that ReflectRM consistently improves performance, achieving an average accuracy gain of +3.7 on Qwen3-4B. Further experiments confirm that response preference and analysis preference are mutually reinforcing. Notably, ReflectRM substantially mitigates positional bias, yielding +10.2 improvement compared with leading GRMs and establishing itself as a more stable evaluator. Our code is available at https://github.com/yuliangCarmelo/ReflectRM.

Large Language Models (LLMs) have demonstrated remarkable creative writing capabilities, yet their substantial computational demands hinder widespread use. Enhancing Small Language Models (SLMs) offers a promising alternative, but current methods like Supervised Fine-Tuning (SFT) struggle with novelty, and Reinforcement Learning from Human Feedback (RLHF) is costly. This paper explores two distinct AI-driven reward strategies within a Reinforcement Learning from AI Feedback (RLAIF) framework to ignite the creative writing of a 7B-parameter SLM, specifically for generating Chinese greetings. The first strategy employs a Reward Model (RM) trained on high-quality preference data curated by a novel multi-agent rejection sampling framework designed for creative tasks. The second, more novel, strategy utilizes a principle-guided LLM-as-a-Judge, whose reward function is optimized via an adversarial training scheme with a reflection mechanism, to directly provide reward signals. Comprehensive experiments reveal that while both approaches significantly enhance creative output over baselines, the principle-guided LLM-as-a-Judge demonstrably yields superior generation quality. Furthermore, it offers notable advantages in training efficiency and reduced dependency on human-annotated data, presenting a more scalable and effective path towards creative SLMs. Our automated evaluation methods also exhibit strong alignment with human judgments.