Generative Search Engines (GSEs) have reshaped information retrieval, and Generative Engine Optimization (GEO) emerges to improve the content visibility in GSEs’ responses. Previous methods mainly rely on empirical strategies or query-dependent preferences of GSEs for content optimization. However, they remain limited in effectiveness as they overlook the latent user search demands in queries that drive content retrieval and response generation of GSEs. To address this, we propose Mind Reader, a novel GEO method to effectively improve the content visibility within the generated responses of GSEs through content optimization guided by the extracted latent demands of user search. Specifically, we propose a decomposition-recombination query augmentation module, which enriches the query with latent semantic information by decomposing it into diverse perspectives, capturing underlying semantic information, and recombining them into variants to support subsequent optimization. Then, we propose a reasoning coverage content optimization module. By optimizing content to cover critical reasoning information of GSEs, we align the content with the user search demands, effectively improving the content visibility. Extensive experiments on widely used GEO-Bench and our proposed PC-GEO show that our method significantly outperforms baselines and effectively improves content visibility (with up to 2.44x objective metrics and 1.23x subjective metrics on average).

Recent advances in cross-prompt automated essay scoring typically train models jointly on all available source domains, often requiring simultaneous access to unlabeled target domain samples. However, using all sources can lead to suboptimal transfer and high computational cost. Moreover, repeatedly accessing the source essays for continual adaptation raises privacy concerns. We propose a source-free adaptation approach that selectively merges the parameters of individually trained source models without further access to the source datasets. In particular, we mix the task vectors—the parameter updates from fine-tuning—via a weighted sum to efficiently simulate selective joint-training. We use Bayesian optimization to determine the mixing weights using our proposed Prior-encoded Information Maximization (PIM), an unsupervised objective which promotes score discriminability by leveraging useful priors pre-computed from the sources. Experimental results with LLMs on in-dataset and cross-dataset adaptation show that our method (1) consistently outperforms joint-training on all sources, (2) maintains superior robustness compared to other merging methods, (3) excels under severe distribution shifts where recent leading cross-prompt methods struggle, all while retaining computational efficiency.