A core challenge for faithful LLM role-playing is sustaining consistent characterization throughout long, open-ended dialogues, as models frequently fail to recall and accurately apply their designated persona knowledge without explicit cues. To tackle this, we propose the Memory-Driven Role-Playing paradigm. Inspired by Stanislavski’s "emotional memory” acting theory, this paradigm frames persona knowledge as the LLM’s internal memory store, requiring retrieval and application based solely on dialogue context, thereby providing a rigorous test of depth and autonomous use of knowledge. Centered on this paradigm, we contribute: (1) MREval, a fine-grained evaluation framework assessing four memory-driven abilities—Anchoring, Selecting, Bounding, and Enacting; (2) MRPrompt, a prompting architecture that guides structured memory retrieval and response generation; and (3) MRBench, a bilingual (Chinese/English) benchmark for fine-grained diagnosis. The novel paradigm provides a comprehensive diagnostic for four-stage role-playing abilities across 12 LLMs. Crucially, experiments show that MRPrompt allows small models (e.g., Qwen3-8B) to match the performance of much larger closed-source LLMs (e.g., Qwen3-Max and GLM-4.7), and confirm that upstream memory gains directly enhance downstream response quality, validating the staged theoretical foundation.