Conversational agents, such as ChatGPT and Doubao, have become essential daily assistants for billions of users. To further enhance engagement, these systems are evolving from passive responders to proactive companions. However, existing efforts focus on activation within ongoing dialogues, while overlooking a key real-world bottleneck. In the conversation initiation stage, users may have a vague need but no explicit query intent, creating a first-message barrier where the conversation holds before it begins. To overcome this, we introduce Conversation Starter Generation: generating personalized starters to guide users into conversation. However, unlike in-conversation stages where immediate context guides the response, initiation must operate in a cold-start moment without explicit user intent. To pioneer in this direction, we present IceBreaker that frames human ice-breaking as a two-step handshake: (i) evoke resonance via Resonance-Aware Interest Distillation from session summaries to capture trigger interests, and (ii) stimulate interaction via Interaction-Oriented Starter Generation, optimized with personalized preference alignment and a self-reinforced loop to maximize engagement. Online A/B tests on one of the world’s largest conversational agent products show that IceBreaker improves user active days by +1.84‰ and click-through rate by +94.25‰, and has been deployed in production.

Customizing LLMs for a specific task involves separating high-quality responses from lower-quality ones. This skill can be developed using supervised fine-tuning with extensive human preference data. However, obtaining a large volume of expert-annotated data is costly for most tasks. In this paper, we explore a novel method to optimize LLMs using ranking metrics. This method trains the model to prioritize the best responses from a pool of candidates created for a particular task. Rather than a traditional full ordering, we advocate for a partial ordering, as achieving consensus on the perfect order of candidate responses can be challenging. Our partial ordering is more robust, less sensitive to noise, and can be achieved with limited human annotations or through heuristic methods. We test our system’s improved response generation ability using benchmark datasets, including textual entailment and multi-document question answering. We conduct ablation studies to understand crucial factors, such as how to gather candidate responses for a specific task, determine their most suitable order, and balance supervised fine-tuning with ranking metrics. Our approach, named RESCUE, offers a promising avenue for enhancing the response generation and task accuracy of LLMs.