@inproceedings{li-etal-2026-community,
    title = "Community-Aware Assessment of Social Textual Engagement and Resonance: A Human-Centric Perspective on User-Generated Content Evaluation",
    author = "Li, Tianjiao  and
      Zhao, Kai  and
      Li, Xiang  and
      Liu, Yang  and
      Sun, Huyang",
    editor = "Liakata, Maria  and
      Moreira, Viviane P.  and
      Zhang, Jiajun  and
      Jurgens, David",
    booktitle = "Proceedings of the 64th Annual Meeting of the {A}ssociation for {C}omputational {L}inguistics (Volume 1: Long Papers)",
    month = jul,
    year = "2026",
    address = "San Diego, California, United States",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-acl/2026.acl-long.985/",
    pages = "21578--21600",
    ISBN = "979-8-89176-390-6",
    abstract = "Traditional Video Quality Assessment (VQA) focuses narrowly on aesthetic fidelity, overlooking the complex social dynamics that define quality in User-Generated Content (UGC). In this work, we propose a paradigm shift from signal-centric metrics to human-centric resonance assessment. We introduce CASTER (Community-Aware Assessment of Social Textual Engagement and Resonance), a new task that evaluates whether a UGC item achieves positive community resonance based on its multimodal attributes rather than visual quality alone. To address this, we present MEDEA (Multimodal Engagement-Driven Evaluation Architecture), which introduces a novel Social Chain-of-Thought (Social-CoT) mechanism. Unlike traditional logical CoT, Social-CoT performs multimodal perspective-taking, instantiating diverse viewer personas to simulate collective cognitive and emotional reactions (i.e., the ``community mind'') before deriving a quality judgment. MEDEA is trained via a two-stage approach involving supervised fine-tuning and process-supervised reinforcement learning with Social Alignment Reward to ensure reasoning paths are grounded in authentic human social cognition. To support this task, we release CASTER-Bench, a comprehensive human-annotated benchmark covering diverse UGC categories. Experiments demonstrate that MEDEA significantly outperforms state-of-the-art baselines on CASTER-Bench while providing interpretable and empathetic reasoning paths that align with real community feedback."
}