TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference

Nishanth Sridhar Nakshatri, Eylon Caplan, Rajkumar Pujari, Dan Goldwasser


Abstract
Health influencers play a growing role in shaping public beliefs, yet their content is often conveyed through conversational narratives and rhetorical strategies rather than explicit factual claims. As a result, claim-centric verification methods struggle to capture the pragmatic meaning of influencer discourse. In this paper, we propose TAIGR (Takeaway Argumentation Inference with Grounded References), a structured framework designed to analyze influencer discourse, which operates in 3 stages: (1) identifying the core influencer recommendation–takeaway; (2) constructing an argumentation graph that captures influencer justification for the takeaway; (3) performing factor graph-based probabilistic inference to validate the takeaway. We evaluate TAIGR on a content validation task over influencer video transcripts on health, showing that accurate validation requires modeling the discourse’s pragmatic and argumentative structure rather than treating transcripts as flat collections of claims.
Anthology ID:
2026.acl-long.1868
Volume:
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers)
Month:
July
Year:
2026
Address:
San Diego, California, United States
Editors:
Maria Liakata, Viviane P. Moreira, Jiajun Zhang, David Jurgens
Venue:
ACL
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
40224–40248
Language:
URL:
https://preview.aclanthology.org/ingest-acl/2026.acl-long.1868/
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Cite (ACL):
Nishanth Sridhar Nakshatri, Eylon Caplan, Rajkumar Pujari, and Dan Goldwasser. 2026. TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference. In Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers), pages 40224–40248, San Diego, California, United States. Association for Computational Linguistics.
Cite (Informal):
TAIGR: Towards Modeling Influencer Content on Social Media via Structured, Pragmatic Inference (Nakshatri et al., ACL 2026)
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https://preview.aclanthology.org/ingest-acl/2026.acl-long.1868.pdf
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