Actionable Interpretability for Churn Classification: A Text Bottleneck Model Case Study at a Major Telecom Provider

Adrian Sauter, Vera Neplenbroek, Georgios Vlassopoulos, Gianluigi Bardelloni


Abstract
In subscription-based businesses, understanding why a customer intends to churn is as vital as the classification itself. We present a casestudy at a large European telecommunications provider, where we implement Text Bottleneck Models (TBMs) for post-call churn classifica-tion. The TBM distills dialogues into a sparse set of human-interpretable concepts and provides faithful, snippet-based evidence for everydecision. We show that the TBM performs competitively with black-box baselines and demonstrate potential business impact via automatedcall profiling and an interactive stakeholder dashboard. Our work demonstrates that the perceived trade-off between interpretability andpredictive performance can be bridged, providing the high-accuracy evidence needed for industrial retention strategies.
Anthology ID:
2026.acl-industry.70
Volume:
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (ACL 2026)
Month:
July
Year:
2026
Address:
San Diego, California, USA
Editors:
Yunyao Li, Georg Rehm, Mei Tu
Venue:
ACL
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
1005–1024
Language:
URL:
https://preview.aclanthology.org/ingest-acl/2026.acl-industry.70/
DOI:
Bibkey:
Cite (ACL):
Adrian Sauter, Vera Neplenbroek, Georgios Vlassopoulos, and Gianluigi Bardelloni. 2026. Actionable Interpretability for Churn Classification: A Text Bottleneck Model Case Study at a Major Telecom Provider. In Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (ACL 2026), pages 1005–1024, San Diego, California, USA. Association for Computational Linguistics.
Cite (Informal):
Actionable Interpretability for Churn Classification: A Text Bottleneck Model Case Study at a Major Telecom Provider (Sauter et al., ACL 2026)
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PDF:
https://preview.aclanthology.org/ingest-acl/2026.acl-industry.70.pdf