Actionable Interpretability for Churn Classification: A Text Bottleneck Model Case Study at a Major Telecom Provider
Adrian Sauter, Vera Neplenbroek, Georgios Vlassopoulos, Gianluigi Bardelloni
Abstract
In subscription-based businesses, understanding why a customer intends to churn is as vital as the classification itself. We present a casestudy at a large European telecommunications provider, where we implement Text Bottleneck Models (TBMs) for post-call churn classifica-tion. The TBM distills dialogues into a sparse set of human-interpretable concepts and provides faithful, snippet-based evidence for everydecision. We show that the TBM performs competitively with black-box baselines and demonstrate potential business impact via automatedcall profiling and an interactive stakeholder dashboard. Our work demonstrates that the perceived trade-off between interpretability andpredictive performance can be bridged, providing the high-accuracy evidence needed for industrial retention strategies.- Anthology ID:
- 2026.acl-industry.70
- Volume:
- Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (ACL 2026)
- Month:
- July
- Year:
- 2026
- Address:
- San Diego, California, USA
- Editors:
- Yunyao Li, Georg Rehm, Mei Tu
- Venue:
- ACL
- SIG:
- Publisher:
- Association for Computational Linguistics
- Note:
- Pages:
- 1005–1024
- Language:
- URL:
- https://preview.aclanthology.org/ingest-acl/2026.acl-industry.70/
- DOI:
- Cite (ACL):
- Adrian Sauter, Vera Neplenbroek, Georgios Vlassopoulos, and Gianluigi Bardelloni. 2026. Actionable Interpretability for Churn Classification: A Text Bottleneck Model Case Study at a Major Telecom Provider. In Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (ACL 2026), pages 1005–1024, San Diego, California, USA. Association for Computational Linguistics.
- Cite (Informal):
- Actionable Interpretability for Churn Classification: A Text Bottleneck Model Case Study at a Major Telecom Provider (Sauter et al., ACL 2026)
- PDF:
- https://preview.aclanthology.org/ingest-acl/2026.acl-industry.70.pdf