@inproceedings{ding-etal-2026-automatic,
    title = "Automatic Prompt Engineering for Scalable Prompt Inversion in Text-to-Image Ad Generation",
    author = "Ding, Zixin  and
      Zeng, Qi  and
      Gong, Boying  and
      Deng, Wenlong  and
      Pan, Bo  and
      Chen, Yuxin",
    editor = "Li, Yunyao  and
      Rehm, Georg  and
      Tu, Mei",
    booktitle = "Proceedings of the 64th Annual Meeting of the {A}ssociation for {C}omputational {L}inguistics ({ACL} 2026)",
    month = jul,
    year = "2026",
    address = "San Diego, California, USA",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-acl/2026.acl-industry.111/",
    pages = "1605--1626",
    ISBN = "979-8-89176-394-4",
    abstract = "While prompt engineering offers effective control over Text-to-Image (T2I) generation, it remains labor-intensive for large-scale production. We present PRISM-DUEL, a black-box framework that formalizes prompt optimization as Automatic Prompt Engineering (APE), motivated by advertising workflows requiring low-latency, diverse variants faithful to a human-designed ads. Since zero-shot LLMs are unreliable judges of image quality, PRISM-DUEL obtains label-free pairwise preferences and rationales from an LLM judge over pairs of generated images, then uses a dueling-bandit optimizer to optimize a prompt for generating controlled variations while matching the reference ad{'}s visual content. By iteratively steering the prompt distribution towards higher-quality generations and improving posterior calibration, PRISM-DUEL preserves visual similarity and semantic faithfulness while increasing diversity. Experiments on PartiPrompts and DreamBooth across Gemini 2.5 Flash Image, FLUX.1, and Qwen-Image show consistent gains over strong baselines in visual faithfulness and prompt interpretability."
}