Despite progress in watermarking algorithms for large language models (LLMs), real-world deployment remains limited. We argue that this gap stems from misaligned incentives among LLM providers, platforms, and end users, which manifest as three key barriers: competitive risk, detection-tool governance, and attribution issues. We revisit three classes of watermarking through this lens. Model watermarking naturally aligns with LLM provider interests, yet faces new challenges in open-source ecosystems. LLM text watermarking offers modest provider benefit when framed solely as an anti-misuse tool, but can gain traction in narrowly scoped settings such as dataset de-contamination or user-controlled provenance. In-context watermarking (ICW) is tailored for trusted parties, such as conference organizers or educators, who embed hidden watermarking instructions into documents. If a dishonest reviewer or student submits this text to an LLM, the output carries a detectable watermark indicating misuse. This setup aligns incentives: users experience no quality loss, trusted parties gain a detection tool, and LLM providers remain neutral by simply following watermark instructions. We advocate for a broader exploration of incentive-aligned methods, with ICW as an example, in domains where trusted parties need reliable tools to detect misuse. More broadly, we distill design principles for incentive-aligned, domain-specific watermarking and outline future research directions. Our position is that the practical adoption of LLM watermarking requires aligning stakeholder incentives in targeted application domains and fostering active community engagement.

Watermarking has emerged as a promising solution for tracing and authenticating text generated by large language models (LLMs). A common approach to LLM watermarking is to construct a green/red token list and assign higher or lower generation probabilities to the corresponding tokens, respectively. However, most existing watermarking algorithms rely on heuristic green/red token list designs, as directly optimizing the list design with techniques such as reinforcement learning (RL) comes with several challenges. First, desirable watermarking involves multiple criteria, i.e., detectability, text quality, robustness against removal attacks, and security against spoofing attacks. Directly optimizing for these criteria introduces many partially conflicting reward terms, leading to an unstable convergence process. Second, the vast action space of green/red token list choices is susceptible to reward hacking. In this paper, we propose an end-to-end RL framework for robust and secure LLM watermarking. Our approach adopts an anchoring mechanism for reward terms to ensure stable training and introduces additional regularization terms to prevent reward hacking. Experiments on standard benchmarks with two backbone LLMs show that our method achieves a state-of-the-art trade-off across all criteria, with notable improvements in resistance to spoofing attacks without degrading other criteria.