Repository-level code completion benefits from retrieval-augmented generation (RAG). However, controlling cross-file evidence is difficult because chunk utility is often interaction-dependent: some snippets help only when paired with complementary context, while others harm decoding when they conflict. We propose RepoShapley, a coalition-aware context filtering framework supervised by Shapley-style marginal contributions. Our offline labeling module, ChunkShapley, estimates signed per-chunk effects via teacher-forced probing, feeds them into a lightweight surrogate game that captures saturation and interference, computes exact Shapley values for small retrieval sets, and selects a decoding-optimal coalition through bounded post-verification with the frozen generator. The verified <KEEP> / <DROP> decisions and retrieval triggers are then distilled into a single model via discrete control tokens. Experiments across benchmarks and backbones show that RepoShapley improves completion quality while reducing harmful context and unnecessary retrieval.

Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO.