Pollawat Hongwimol
2026
AutoPKG: An Automated Framework for Dynamic E-commerce Product-Attribute Knowledge Graph Construction
Pollawat Hongwimol | Haoning Shang | Chutong Wang | Zhichao Wan | Yi Gao | Yuanming Li | Lin Gui | Wenhao Sun | Cheng Yu
Findings of the Association for Computational Linguistics: ACL 2026
Pollawat Hongwimol | Haoning Shang | Chutong Wang | Zhichao Wan | Yi Gao | Yuanming Li | Lin Gui | Wenhao Sun | Cheng Yu
Findings of the Association for Computational Linguistics: ACL 2026
Product attribute extraction in e-commerce is bottlenecked by ontologies that are inconsistent, incomplete, and costly to maintain. We present AutoPKG, a multi-agent Large Language Model (LLM) framework that automatically constructs a Product-attribute Knowledge Graph (PKG) from multimodal product content. AutoPKG induces product types and type-specific attribute keys on demand, extracts attribute values from text and images, and consolidates updates through a centralized decision agent that maintains a globally consistent canonical graph. We also propose an evaluation protocol for dynamic PKGs that measures type/key validity and consolidation quality, as well as edge-level accuracy for value assertions after canonicalization. On a large real-world marketplace catalog dataset from Lazada (Alibaba), AutoPKG achieves up to 0.953 Weighted Knowledge Efficiency (WKE) for product types, 0.724 WKE for attribute keys, and 0.531 edge-level F1 for multimodal value extraction. Across three public benchmarks, we improve edge-level exact-match F1 by 0.152 and yield a 0.208 precision gain on the attribute extraction application. Online A/B tests show that AutoPKG-derived attributes increase Gross Merchandise Value (GMV) in Badge (+3.81%), Search (+5.32%), and Recommendation (+7.89%), supporting AutoPKG’s practical value in production.
2025
GAVEL: Generative Attribute-Value Extraction Using LLMs on LLM-Augmented Datasets
Pollawat Hongwimol | Dong Sheng | Li Zhang | Kai Liu | Xiufei Wang
Proceedings of the 4th International Workshop on Knowledge-Augmented Methods for Natural Language Processing
Pollawat Hongwimol | Dong Sheng | Li Zhang | Kai Liu | Xiufei Wang
Proceedings of the 4th International Workshop on Knowledge-Augmented Methods for Natural Language Processing
In the evolving e-commerce landscape, accurate product attribute-value extraction is crucial for enhancing user experience and increasing sales. This paper introduces GAVEL, a generative approach leveraging large language models (LLMs) to augment training data for attribute extraction from diverse textual sources. Our method extracts over 1,000 unique attributes across 2,000 product categories in multiple Southeast Asian languages, including Thai, Vietnamese, and Indonesian. Rigorous evaluations show significant improvements in accuracy and coverage compared to seller-provided attributes, with enhanced recall and F1 scores. Additionally, GAVEL reduces operational costs by minimizing instruction token usage and improves inference speed. The results of the A/B testing indicate that our model has a positive impact on Gross Merchandise Value (GMV) per page view (PV) across all three operating countries. This research highlights the potential of generative techniques for optimizing attribute extraction in multi-language e-commerce applications.
2021
ESRA: Explainable Scientific Research Assistant
Pollawat Hongwimol | Peeranuth Kehasukcharoen | Pasit Laohawarutchai | Piyawat Lertvittayakumjorn | Aik Beng Ng | Zhangsheng Lai | Timothy Liu | Peerapon Vateekul
Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing: System Demonstrations
Pollawat Hongwimol | Peeranuth Kehasukcharoen | Pasit Laohawarutchai | Piyawat Lertvittayakumjorn | Aik Beng Ng | Zhangsheng Lai | Timothy Liu | Peerapon Vateekul
Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing: System Demonstrations
We introduce Explainable Scientific Research Assistant (ESRA), a literature discovery platform that augments search results with relevant details and explanations, aiding users in understanding more about their queries and the returned papers beyond existing literature search systems. Enabled by a knowledge graph we extracted from abstracts of 23k papers on the arXiv’s cs.CL category, ESRA provides three main features: explanation (for why a paper is returned to the user), list of facts (that are relevant to the query), and graph visualization (drawing connections between the query and each paper with surrounding related entities). The experimental results with humans involved show that ESRA can accelerate the users’ search process with paper explanations and helps them better explore the landscape of the topics of interest by exploiting the underlying knowledge graph. We provide the ESRA web application at http://esra.cp.eng.chula.ac.th/.