I-Tsen Hsieh
2026
One Style Fits All? Cultural Values Embedded in Conversational AI via a People-Pleasing Lens
Yi-Jun Chen | I-Tsen Hsieh | Li-Wun Chang
Proceedings of the 4th Workshop on Cross-Cultural Considerations in NLP (C3NLP 2026)
Yi-Jun Chen | I-Tsen Hsieh | Li-Wun Chang
Proceedings of the 4th Workshop on Cross-Cultural Considerations in NLP (C3NLP 2026)
Conversational AI systems trained on large-scale web corpora inevitably encode the cultural values and interactional norms embedded in their training data, yet our understanding of how deployed LLMs reflect or reinforce culture-specific social expectations remains limited. This study examined how supportive versus challenging chatbot interaction styles shape user experience and continuance intention, and whether people-pleasing tendency (PPT) moderates these effects across cultures. Taiwanese (N = 49) and Korean (N = 52) participants completed a collaborative tourism-planning task. Results showed that: (1) supportive chatbots consistently led to higher continuance intention, satisfaction, and trust; (2) PPT did not moderate these effects; and (3) cultural variation emerged only in perceived threat, where higher PPT was associated with greater baseline threat in the Taiwanese but not the Korean sample. These findings reveal how a general-purpose LLM style may differentially activate culturally situated social scripts, raising implications for culturally inclusive conversational AI design.