I-Tsen Hsieh


2026

Conversational AI systems trained on large-scale web corpora inevitably encode the cultural values and interactional norms embedded in their training data, yet our understanding of how deployed LLMs reflect or reinforce culture-specific social expectations remains limited. This study examined how supportive versus challenging chatbot interaction styles shape user experience and continuance intention, and whether people-pleasing tendency (PPT) moderates these effects across cultures. Taiwanese (N = 49) and Korean (N = 52) participants completed a collaborative tourism-planning task. Results showed that: (1) supportive chatbots consistently led to higher continuance intention, satisfaction, and trust; (2) PPT did not moderate these effects; and (3) cultural variation emerged only in perceived threat, where higher PPT was associated with greater baseline threat in the Taiwanese but not the Korean sample. These findings reveal how a general-purpose LLM style may differentially activate culturally situated social scripts, raising implications for culturally inclusive conversational AI design.