Socio-cultural stereotypical bias is an important consideration in the development and deployment of NLP systems. It is however often considered only at the national level, despite rich subnational socio-cultural structures. We present AmchiBias, the first benchmark for enmeasuring socio-cultural stereotypical bias for the Indian state of Goa with its unique historically multicultural setting. It covers various Goan identity groups and comprises 313 minimal pairs across eight sociodemographic dimensions in both English and Devanagari Konkani. We then evaluate stereotypical bias in five multilingual encoder models on this benchmark. We find near-chance scores in Konkani, reflecting language incompetence for general multilingual models and a lack of Goan cultural competence for Indian language models. Queried in English, models with a stronger Indian language coverage show higher bias for pan-Indian groups than hyperlocal Goan groups. This suggests the English signal reflects pan-Indian pretraining associations rather than genuine Goan cultural knowledge. Our findings highlight a critical gap in low-resource multilingual NLP evaluation for hyperlocal community identities.

Large language models are increasingly used to represent human opinions, values, or beliefs, and their steerability towards these ideals is an active area of research. Existing work focuses predominantly on aligning marginal response distributions, treating each alignment evaluation example independently. While essential, this may overlook deeper latent structures that characterise real populations and underpin cultural values theories. We propose a framework for evaluating the representativeness of aligned models through multivariate correlation patterns in addition to marginal distributions. We show the value of our evaluation scheme by comparing two model steering techniques (persona prompting and demographic fine-tuning) and evaluating them against human responses from the World Values Survey. While the demographic fine-tuned model better approximates marginal response distributions, persona prompting performs marginally better at reproducing the empirical correlation structure between survey items. Despite this reversal, neither technique aligns with human correlation patterns. We conclude that representativeness is a distinct aspect of value alignment and an evaluation focused on marginals can mask structural failures, leading to overly optimistic conclusions about model representativeness.

Public opinion surveys show cross-cultural differences in political opinions between socio-cultural contexts. However, there is no clear evidence whether these differences translate to cross-lingual differences in multilingual large language models (MLLMs). We analyze whether opinions transfer between languages or whether there are separate opinions for each language in MLLMs of various sizes across five Western languages. We evaluate MLLMs’ opinions by prompting them to report their (dis)agreement with political statements from voting advice applications. To better understand the interaction between languages in the models, we evaluate them both before and after aligning them with more left or right views using direct preference optimization and English alignment data only. Our findings reveal that unaligned models show only very few significant cross-lingual differences in the political opinions they reflect. The political alignment shifts opinions almost uniformly across all five languages. We conclude that in Western language contexts, political opinions transfer between languages, demonstrating the challenges in achieving explicit socio-linguistic, cultural, and political alignment of MLLMs.

Personalization of LLMs by sociodemographic subgroup often improves user experience, but can also introduce or amplify biases and unfairoutcomes across groups. Prior work has employed so-called personas, sociodemographic user attributes conveyed to a model, to studybias in LLMs by relying on a single cue to prompt a persona, such as user names or explicit attribute mentions. This disregards LLM sensitivity to prompt variation and the rarity of some cues in real interactions (external validity). We compare six commonly used personacues across seven open and proprietary LLMs on four writing and advice tasks. While cues are overall highly correlated, they produce sub-stantial variance in responses across personas that can change findings on persona-induced differences and bias. We therefore cautionagainst claims based on single persona cues, especially when they are overly explicit and have low external validity.