From Adoption to Adaptation: Tracing the Diffusion of New Emojis on Twitter

Yuhang Zhou, Xuan Lu, Wei Ai


Abstract
The frequent introduction of new emojis in each Unicode release creates a dynamic shift in social media content, providing a unique opportunity to explore the evolution of digital language. Analyzing a large dataset of sampled English tweets, we examine how newly released emojis gain popularity and evolve in meaning. We find that the community size of early adopters and emoji semantics are positively correlated with their popularity. Certain emojis experienced notable shifts in the meanings and sentiment associations during the diffusion process. Additionally, we propose a novel framework utilizing language models to extract words and pre-existing emojis with semantically similar contexts, which enhances the interpretation of new emojis. The framework demonstrates its effectiveness in improving downstream text classification performance by substituting unknown new emojis with familiar ones. This study offers a new perspective in understanding how new language units are adopted, adapted, and integrated into the fabric of online communication.
Anthology ID:
2026.nlpcss-1.17
Volume:
Proceedings of the Seventh Workshop on Natural Language Processing and Computational Social Science
Month:
July
Year:
2026
Address:
San Diego
Editors:
Dallas Card, Anjalie Field, Katherine Keith, Julia Mendelsohn
Venues:
NLP+CSS | WS
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
293–306
Language:
URL:
https://preview.aclanthology.org/ingest-acl-workshops/2026.nlpcss-1.17/
DOI:
Bibkey:
Cite (ACL):
Yuhang Zhou, Xuan Lu, and Wei Ai. 2026. From Adoption to Adaptation: Tracing the Diffusion of New Emojis on Twitter. In Proceedings of the Seventh Workshop on Natural Language Processing and Computational Social Science, pages 293–306, San Diego. Association for Computational Linguistics.
Cite (Informal):
From Adoption to Adaptation: Tracing the Diffusion of New Emojis on Twitter (Zhou et al., NLP+CSS 2026)
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PDF:
https://preview.aclanthology.org/ingest-acl-workshops/2026.nlpcss-1.17.pdf