@inproceedings{chen-etal-2026-one,
    title = "One Style Fits All? Cultural Values Embedded in Conversational {AI} via a People-Pleasing Lens",
    author = "Chen, Yi-Jun  and
      Hsieh, I-Tsen  and
      Chang, Li-Wun",
    editor = "Prabhakaran, Vinodkumar  and
      Dev, Sunipa  and
      Benotti, Luciana  and
      Hershcovich, Daniel  and
      Cao, Yong  and
      Zhou, Li  and
      Ma, BOlei  and
      Adebara, Ife",
    booktitle = "Proceedings of the 4th Workshop on Cross-Cultural Considerations in {NLP} ({C}3{NLP} 2026)",
    month = jul,
    year = "2026",
    address = "San Diego, California, United States",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/ingest-acl-workshops/2026.c3nlp-1.15/",
    pages = "187--203",
    ISBN = "979-8-89176-420-0",
    abstract = "Conversational AI systems trained on large-scale web corpora inevitably encode the cultural values and interactional norms embedded in their training data, yet our understanding of how deployed LLMs reflect or reinforce culture-specific social expectations remains limited. This study examined how supportive versus challenging chatbot interaction styles shape user experience and continuance intention, and whether people-pleasing tendency (PPT) moderates these effects across cultures. Taiwanese (N = 49) and Korean (N = 52) participants completed a collaborative tourism-planning task. Results showed that: (1) supportive chatbots consistently led to higher continuance intention, satisfaction, and trust; (2) PPT did not moderate these effects; and (3) cultural variation emerged only in perceived threat, where higher PPT was associated with greater baseline threat in the Taiwanese but not the Korean sample. These findings reveal how a general-purpose LLM style may differentially activate culturally situated social scripts, raising implications for culturally inclusive conversational AI design."
}