From TextBlob to LLM Agents: Sentiment Model Selection for B2B Technical Support with CSAT Ground Truth

Pedro Vidigal


Abstract
We present a five-year case study of sentiment model selection for customer satisfaction (CSAT) prediction in B2B technical support. Our evaluation uses the complete population of CSAT-rated tickets from an enterprise software company: over 500 tickets comprising 2,500 customer comments from 100+ organizations over five years. We evaluate 17 approaches across 5 paradigms (lexicon, off-the-shelf transformers, NLI zero-shot, multi-task LLM agent, and 12 dedicated LLM agents from 6 vendor families), plus 11 fine-tuning experiments (all achieving MCC0). Key findings: (1) a dedicated single-task LLM agent reduces neutral bias from 69% to 22%, improving MCC from -0.018 to 0.347 (p<0.001); (2) our results are consistent with the "Alignment Tax" (Lin et al., 2024; Wu et al., 2025) in sentiment classification: Claude Opus 4.6 exhibits 41% neutral predictions and lower recall than its budget model Haiku 4.5 (p=0.003); (3) 38% of dissatisfied customers are undetectable by all 12 LLMs due to administrative requests lacking emotional language; (4) Gemini 3 Flash achieves the best MCC (0.347) at 0.60/1K, over 100× cheaper than Claude Opus. We describe the three-phase production deployment and provide practitioner recommendations.
Anthology ID:
2026.acl-industry.121
Volume:
Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 6: Industry Track)
Month:
July
Year:
2026
Address:
San Diego, California, USA
Editors:
Yunyao Li, Georg Rehm, Mei Tu
Venue:
ACL
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
1774–1782
Language:
URL:
https://preview.aclanthology.org/ingest-acl-workshops/2026.acl-industry.121/
DOI:
Bibkey:
Cite (ACL):
Pedro Vidigal. 2026. From TextBlob to LLM Agents: Sentiment Model Selection for B2B Technical Support with CSAT Ground Truth. In Proceedings of the 64th Annual Meeting of the Association for Computational Linguistics (Volume 6: Industry Track), pages 1774–1782, San Diego, California, USA. Association for Computational Linguistics.
Cite (Informal):
From TextBlob to LLM Agents: Sentiment Model Selection for B2B Technical Support with CSAT Ground Truth (Vidigal, ACL 2026)
Copy Citation:
PDF:
https://preview.aclanthology.org/ingest-acl-workshops/2026.acl-industry.121.pdf