Language localization is the adaptation of written content to different linguistic and cultural contexts. Ability to localize written content is crucial for global businesses to provide consistent and reliable customer experience across diverse markets. Traditional methods have approached localization as an application of machine translation (MT), but localization requires more than linguistic conversion – content needs to align with the target audience’s cultural norms, linguistic nuances, and technical requirements. This difference is prominent for long-form text, where multiple facts are present in a creative choice of language. We propose a novel prompt approach for Large Languages Models (LLMs), called Break-Ideate-Generate (BrIdGe), for language localization. BrIdGe ‘breaks’ the source content into granular facts, ‘ideates’ an action plan for content creation in the target language by organizing the granular facts, and finally executes the plan to ‘generate’ localized content. This approach emulates the cognitive processes humans employ in writing that begin with identifying important points, followed by brainstorming on how to structure and organize the output. We evaluated the BrIdGe methodology from multiple perspectives, including impact of BrIdGe prompt on different LLMs and performance comparisons with traditional MT models and direct translation through LLMs on public benchmark and proprietary e-commerce datasets. Through human and LLM-based automated evaluations across content in multiple languages, we demonstrate effectiveness of BrIdGe in generating fluent localized content while preserving factual consistency between source and target languages.

Product aspect extraction from reviews is a critical task for e-commerce services to understand customer preferences and pain points. While aspect phrases extraction and sentiment analysis have received a lot of attention, clustering of aspect phrases and assigning human readable names to clusters in e-commerce reviews is an extremely important and challenging problem due to the scale of the reviews that makes human review infeasible. In this paper, we propose fully automated methods for clustering aspect words and generating human readable names for the clusters without any manually labeled data. We train transformer based sentence embeddings that are aware of unique e-commerce language characteristics (eg. incomplete sentences, spelling and grammar errors, vernacular etc.). We also train transformer based sequence to sequence models to generate human readable aspect names from clusters. Both the models are trained using heuristic based distant supervision. Additionally, the models are used to improve each other. Extensive empirical testing showed that the clustering model improves the Silhouette Score by 64% when compared to the state-of-the-art baseline and the aspect naming model achieves a high ROUGE-L score of 0.79.