This paper adopts a distant reading approach to analyze political empowerment on Instagram. We focus on argument mining and content classification to uncover cooccurences between aspects of political empowerment and argument components. We develop an annotation scheme based on literature in digital political empowerment, classifying content into five primary categories along the aspects of political awareness, personal e-identity and political participation. We implement the modified toulmin scheme for argument component detection. As an example discourse, we chose the German discourses #WirSindMehr and #NieWiederIstJetzt.The upheaval was targeted against right-wing extremism and antisemitism. Political awareness emerged as the dominant category, highlighting convergent public concern against antisemitism and right-wing extremism. Claims and backings often contain statements about societal change and aim to raise consciousness.Calls for participation in offline events appear mostly in non-argumentative texts.

On May 25th, 2020, a viral eleven-minute clip showing the murder of George Floyd sparked international outrage and solidarity, leading to the digital memorial event Blackout Tuesday on Instagram. We analyzed posts to compare Blackout Tuesday discourse with #blacklivesmatter movement conversations. Using topic modeling, we identified dominant themes and counter-narratives in Blackout Tuesday and #blacklivesmatter captions. Using hashtag co-occurrence analysis, we investigatehashtag networks to situate the discourses within spheres of Instagram activism. Our findings indicate that both corpora share themes like “calls to action”, but Blackout Tuesday posts are shorter and solidarity-focused, while #blacklivesmatter posts are longer and address white privilege more explicitly. #blacklivesmatter is linked to anti-racist activism hashtags, while Blackout Tuesday connects more with popular culture and #Alllivesmatter. This supports qualitative research on Blackout Tuesday’s performative allyship, adding a quantitative perspective to the field.