@inproceedings{reiter-2017-commercial,
    title = "A Commercial Perspective on Reference",
    author = "Reiter, Ehud",
    editor = "Alonso, Jose M.  and
      Bugar{\'i}n, Alberto  and
      Reiter, Ehud",
    booktitle = "Proceedings of the 10th International Conference on Natural Language Generation",
    month = sep,
    year = "2017",
    address = "Santiago de Compostela, Spain",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/fix-sig-urls/W17-3519/",
    doi = "10.18653/v1/W17-3519",
    pages = "134--138"
}