Investigating Human Values in Online Communities
Nadav Borenstein, Arnav Arora, Lucie-Aimée Kaffee, Isabelle Augenstein
Abstract
Studying human values is instrumental for cross-cultural research, enabling a better understanding of preferences and behaviour of society at large and communities therein. To study the dynamics of communities online, we propose a method to computationally analyse values present on Reddit. Our method allows analysis at scale, complementing survey based approaches. We train a value relevance and a value polarity classifier, which we thoroughly evaluate using in-domain and out-of-domain human annotations. Using these, we automatically annotate over nine million posts across 12k subreddits with Schwartz values. Our analysis unveils both previously recorded and novel insights into the values prevalent within various online communities. For instance, we discover a very negative stance towards conformity in the Vegan and AbolishTheMonarchy subreddits. Additionally, our study of geographically specific subreddits highlights the correlation between traditional values and conservative U.S. states. Through our work, we demonstrate how our dataset and method can be used as a complementary tool for qualitative study of online communication.- Anthology ID:
- 2025.naacl-long.77
- Volume:
- Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers)
- Month:
- April
- Year:
- 2025
- Address:
- Albuquerque, New Mexico
- Editors:
- Luis Chiruzzo, Alan Ritter, Lu Wang
- Venue:
- NAACL
- SIG:
- Publisher:
- Association for Computational Linguistics
- Note:
- Pages:
- 1607–1627
- Language:
- URL:
- https://preview.aclanthology.org/fix-sig-urls/2025.naacl-long.77/
- DOI:
- Cite (ACL):
- Nadav Borenstein, Arnav Arora, Lucie-Aimée Kaffee, and Isabelle Augenstein. 2025. Investigating Human Values in Online Communities. In Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers), pages 1607–1627, Albuquerque, New Mexico. Association for Computational Linguistics.
- Cite (Informal):
- Investigating Human Values in Online Communities (Borenstein et al., NAACL 2025)
- PDF:
- https://preview.aclanthology.org/fix-sig-urls/2025.naacl-long.77.pdf