@inproceedings{rai-etal-2025-social,
    title = "Social Norms in Cinema: A Cross-Cultural Analysis of Shame, Pride and Prejudice",
    author = "Rai, Sunny  and
      Zaveri, Khushang  and
      Havaldar, Shreya  and
      Nema, Soumna  and
      Ungar, Lyle  and
      Guntuku, Sharath Chandra",
    editor = "Chiruzzo, Luis  and
      Ritter, Alan  and
      Wang, Lu",
    booktitle = "Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers)",
    month = apr,
    year = "2025",
    address = "Albuquerque, New Mexico",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/fix-sig-urls/2025.naacl-long.568/",
    pages = "11396--11415",
    ISBN = "979-8-89176-189-6",
    abstract = "Shame and pride are social emotions expressed across cultures to motivate and regulate people{'}s thoughts, feelings, and behaviors. In this paper, we introduce the first cross-cultural dataset of over 10k shame/pride-related expressions with underlying social expectations from {\textasciitilde}5.4K Bollywood and Hollywood movies. We examine *how* and *why* shame and pride are expressed across cultures using a blend of psychology-informed language analysis combined with large language models. We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India {--} e.g., in Hollywood, shame-expressions predominantly discuss *self* whereas shame is expressed toward *others* in Bollywood. Women are more sanctioned across cultures and for violating similar social expectations."
}