@inproceedings{tan-lee-2025-unmasking,
    title = "Unmasking Implicit Bias: Evaluating Persona-Prompted {LLM} Responses in Power-Disparate Social Scenarios",
    author = "Tan, Bryan Chen Zhengyu  and
      Lee, Roy Ka-Wei",
    editor = "Chiruzzo, Luis  and
      Ritter, Alan  and
      Wang, Lu",
    booktitle = "Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers)",
    month = apr,
    year = "2025",
    address = "Albuquerque, New Mexico",
    publisher = "Association for Computational Linguistics",
    url = "https://preview.aclanthology.org/fix-sig-urls/2025.naacl-long.50/",
    pages = "1075--1108",
    ISBN = "979-8-89176-189-6",
    abstract = "Large language models (LLMs) have demonstrated remarkable capabilities in simulating human behaviour and social intelligence. However, they risk perpetuating societal biases, especially when demographic information is involved. We introduce a novel framework using cosine distance to measure semantic shifts in responses and an LLM-judged Preference Win Rate (WR) to assess how demographic prompts affect response quality across power-disparate social scenarios. Evaluating five LLMs over 100 diverse social scenarios and nine demographic axes, our findings suggest a ``default persona'' bias toward middle-aged, able-bodied, native-born, Caucasian, atheistic males with centrist views. Moreover, interactions involving specific demographics are associated with lower-quality responses. Lastly, the presence of power disparities increases variability in response semantics and quality across demographic groups, suggesting that implicit biases may be heightened under power-imbalanced conditions. These insights expose the demographic biases inherent in LLMs and offer potential paths toward future bias mitigation efforts in LLMs."
}