AiMNLP@DravidianLangTech 2025: Unmask It! AI-Generated Product Review Detection in Dravidian Languages

Somsubhra De, Advait Vats


Abstract
The rise of Generative AI has led to a surge in AI-generated reviews, often posing a serious threat to the credibility of online platforms. Reviews serve as the primary source of information about products and services. Authentic reviews play a vital role in consumer decision-making. The presence of fabricated content misleads consumers, undermines trust and facilitates potential fraud in digital marketplaces. This study focuses on detecting AI-generated product reviews in Tamil and Malayalam, two low-resource languages where research in this domain is relatively under-explored. We worked on a range of approaches - from traditional machine learning methods to advanced transformer-based models such as Indic-BERT, IndicSBERT, MuRIL, XLM-RoBERTa and Malayalam-BERT. Our findings highlight the effectiveness of leveraging the state-of-the-art transformers in accurately identifying AI-generated content, demonstrating the potential in enhancing the detection of fake reviews in low-resource language settings.
Anthology ID:
2025.dravidianlangtech-1.9
Volume:
Proceedings of the Fifth Workshop on Speech, Vision, and Language Technologies for Dravidian Languages
Month:
May
Year:
2025
Address:
Acoma, The Albuquerque Convention Center, Albuquerque, New Mexico
Editors:
Bharathi Raja Chakravarthi, Ruba Priyadharshini, Anand Kumar Madasamy, Sajeetha Thavareesan, Elizabeth Sherly, Saranya Rajiakodi, Balasubramanian Palani, Malliga Subramanian, Subalalitha Cn, Dhivya Chinnappa
Venues:
DravidianLangTech | WS
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
46–55
Language:
URL:
https://preview.aclanthology.org/fix-sig-urls/2025.dravidianlangtech-1.9/
DOI:
Bibkey:
Cite (ACL):
Somsubhra De and Advait Vats. 2025. AiMNLP@DravidianLangTech 2025: Unmask It! AI-Generated Product Review Detection in Dravidian Languages. In Proceedings of the Fifth Workshop on Speech, Vision, and Language Technologies for Dravidian Languages, pages 46–55, Acoma, The Albuquerque Convention Center, Albuquerque, New Mexico. Association for Computational Linguistics.
Cite (Informal):
AiMNLP@DravidianLangTech 2025: Unmask It! AI-Generated Product Review Detection in Dravidian Languages (De & Vats, DravidianLangTech 2025)
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PDF:
https://preview.aclanthology.org/fix-sig-urls/2025.dravidianlangtech-1.9.pdf