Human Interest Framing across Cultures: A Case Study on Climate Change

Gisela Vallejo, Christine de Kock, Timothy Baldwin, Lea Frermann


Abstract
Human Interest (HI) framing is a narrative strategy that injects news stories with a relatable, emotional angle and a human face to engage the audience. In this study we investigate the use of HI framing across different English-speaking cultures in news articles about climate change. Despite its demonstrated impact on the public’s behaviour and perception of an issue, HI framing has been under-explored in NLP to date. We perform a systematic analysis of HI stories to understand its role in climate change reporting in English-speaking countries from four continents. Our findings reveal key differences in how climate change is portrayed across countries, encompassing aspects such as narrative roles, article polarity, pronoun prevalence, and topics. We also demonstrate that these linguistic aspects boost the performance of fine-tuned pre-trained language models on HI story classification.
Anthology ID:
2025.coling-main.754
Volume:
Proceedings of the 31st International Conference on Computational Linguistics
Month:
January
Year:
2025
Address:
Abu Dhabi, UAE
Editors:
Owen Rambow, Leo Wanner, Marianna Apidianaki, Hend Al-Khalifa, Barbara Di Eugenio, Steven Schockaert
Venue:
COLING
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
11380–11398
Language:
URL:
https://preview.aclanthology.org/fix-sig-urls/2025.coling-main.754/
DOI:
Bibkey:
Cite (ACL):
Gisela Vallejo, Christine de Kock, Timothy Baldwin, and Lea Frermann. 2025. Human Interest Framing across Cultures: A Case Study on Climate Change. In Proceedings of the 31st International Conference on Computational Linguistics, pages 11380–11398, Abu Dhabi, UAE. Association for Computational Linguistics.
Cite (Informal):
Human Interest Framing across Cultures: A Case Study on Climate Change (Vallejo et al., COLING 2025)
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PDF:
https://preview.aclanthology.org/fix-sig-urls/2025.coling-main.754.pdf